Me and Kirsten at the Colorado Permaculture Convergence in Cortez, CO.

Note to the Reviewer

Navigate through the pages using the tabs at the top. Read through each page from the top to the bottom and for pages with multiple sections, read left to right.  


When a dream evolves into something that could actually manifest into reality, that usually means that days upon days and years upon years have already been spent bringing it to life. It has become more than a dream and is something that matters deeply to the people involved. But for many, the evolving dream can stop there – a sprouted seed that wilts and dies before it has the opportunity to grow into a mature plant. Perhaps it wasn’t watered, or perhaps it was bit by a late frost, but something prevented it from growing. There are many reasons why a dream might end after so much hard work has already gone into developing it and for some, the reason behind this is that the tool of marketing is under utilized at this crucial phase. 

This report fits in very well with my pathway in writing and publishing as it looks into two different dreams – my dream of becoming a published author, and the dream of expanding Gaia University – and focuses on using a realistic appraisal of what small efforts can be made now to manifest these dreams through marketing. I focus on three simple areas in this report: website design (branding), social media, and event presence. 

Most of the results of my findings will not be known immediately and need time to unfold. However, minor victories can be made when observing the frequency of contact made by people visiting our website, social media pages and from events. This process is a constant one, and I will need to revisit and revise this marketing approach to fit target audiences and the times.

Incorporation of Feedback

Saskia’s feedback: “This is really just your table of contents in paragraph form and doesn’t tell me anything about the main points of your OP. I don’t care about the sections here... I want to know what is the core content of your OP. Boil it down to one or two paragraphs. It should be readable on its own. For example, don’t tell me you are going to tell me about your goals, I want to know what your most important goals are.

I did some research about how to create a good abstract here and used those steps to write mine. 

Saskia’s feedback: “Digiphon: Please give more info about how you used these programs.”

I gave a brief description of how I used the technology on this list. 

Saskia’s feedback: “It is interesting to me that you look at design as counter to the creative process. I invite you to challenge that assumption... I see the design process as a creative process in itself. It could also spur your creative thoughts in ways you hadn’t thought of. Think of it as a liberating framework instead of a limiting one.”

I used this OP as an opportunity to use design to change how I feel about marketing and think that I succeeded in proving to myself that design is a very liberating process.

Table of Contents

I. Welcome

A. Abstract

B. Note to the reviewer

C. Digiphon

D. Incorporation of feedback

E. Word count

II. Design Overview

III. Dreaming

A. Introduction

B. Goals

IV. Planning/Research

A. Social media platform

B. Author website

C. Networking/conferences

V. Doing

A. Social media platform

B. Author website

C. Networking/conferences

D. Conclusion

VI. Celebration

A. Outcomes

B. Skillflex achievements

C. Reflections

VII. Supporting Evidence

A. Annotated Bib

B. Other Supporting Evidence

C. Journal

D. Participation


- Scrivener: for writing and organizing the content of my OP

- Google Chrome and search: to research articles 

- iCal: to set appointments and manage my time

- Mahara: to create the final draft of my OP

- iPhone: to take pictures and edit them. Also for communication.

Gmail and Gaia U email: to communicate

- Skype: to meet with my peers and advisor

- Google hangouts: to meet with my peers

- Excel: for my self and peer review

- TextEdit: to take notes

- Moo: to create my business card

- Grammarly: to edit the content of my OP

Note about word count & time

My initial word count for this OP was just over 5,000 words and I managed to edit it down to 4,700. It is longer than the requirement, but I did not see any more areas I could cut. This OP took me between 20 and 30 hours to complete. 


Ava Klinger
01 June 2015, 17:35

Ava Klinger
09 June 2015, 16:45

My peer review of Josie Siegel's LCR

Josie Siegel
10 June 2015, 19:24

Ava Klinger
22 June 2015, 13:40

Self-review with notes

Paola Pardo
11 November 2015, 10:35